Access Bank and Nigerian Breweries (through Star Lager Beer) have announced, “Access The Stars”, a collaborative music platform to discover, groom and amplify the next generation of Nigerian talents.
According to the two companies, “Access The Stars is a new platform created for exceptional and aspirational Nigerians in the music industry to be discovered, refined, and empowered to reach higher heights by accessing their star potential. Successful artists will get to tour with the best of Nigerian artists on ‘The Trek’ across the country, giving the grassroots access to the stars to learn one-on-one.”
Commenting on the initiative, Access Bank MD/CEO, Herbert Wigwe, stated that Access The Stars was borne out of desire of both brands to continue to connect with people through the one platform they both have in common which is music.
“Both our brands share a long history of creating excellent musical experiences for not just our customers, but the wider Nigerian audience, and this is us expanding on that,” he said.
Also speaking on the partnership, Managing Director of Nigerian Breweries Plc., Jordi Burrut Bel, said: “Access Bank and Nigerian Breweries have the shared interest of serving Nigerian customers, and through this partnership, we are harnessing our collective strengths to shape an exciting future. Via this collaboration, we will give hidden gems access to shine by discovering, polishing and showcasing them to Nigerians, Africans and the world.”
He stated that over the years, Access Bank and Nigerian Breweries had built consumer-focused music assets like Star Mega Jam, Star Music – The Trek, Star Quest and BAFest, adding that with Access The Stars, the two companies are together, consolidating the trajectory of “discovering, refining and showcasing” the best of Nigeria’s musical talents.
Discovered talents will tour on ‘The Trek’, alongside a roster of stars that include Tiwa Savage, Burna Boy, Flavour, Phyno, Olamide, Kcee, among others.
Hosting Access The Stars will be music superstar Dare Art Alade, with television host and radio personality, Olive Emodi as co-host.
Choreographer and CEO, Imagneto Dance Company, Kaffy, Nigerian Music Producer, Tee-Y Mix and Nigerian Music Star, Seyi Shay, will judge the talents to be found across Nigeria.