Nigeria’s leading Pension Fund Administrator (PFA) Premium Pension Limited, has unveiled a future intensive logo as part of its rebranding plans to remain dominant in the nation’s pension fund management sphere.
This is just as the firm’s assets under management has also doubled from N300 billion to N680 billion in the last 14 years.
Disclosing this in Lagos last week, the Chief Executive Officer (CEO) of the firm, Umar Sanda Mairami, said the new look of the brand was a final step in a transformation that includes a revamped technology infrastructure designed to provide a ‘premium experience’ for its customers.
According to him, “the renewed and refreshed Premium Pension is a delicate blend of the old and the new. Whilst we will continue to provide premium returns to our customers who have been with us over the years, we are conscious of the needs of the new generation and have designed products specifically for their lifestyle, to ensure they can look forward to and then enjoy their golden years.”
Alongside the logo unveiling is an advertising campaign, which also features the brand’s new theme song, which started running across the country last week.
The Executive Director, Business Development South & Strategy Mrs. Kemi Oluwashina, said the company had raised the bar in the pension industry with the unveiling of the app and other giants strides, stressing that the app would give full access to customers of the company, who she referred as member’.
She implored the public to download the app and use it to interact with the firm, stressing that the app also has features that would help the firm’s retirement savings accounts holders update their data in line with the ongoing pension industry’s data recapturing exercise.
Speaking on the AUM, the chief executive officer said the N680 billion was built from a zero balance when the company was established in 2005.
According to him, the figure is well above the N1 billion regulatory share capital for pension houses, recommended by the Pension Commission of Nigeria.
Mairami said the company was currently commanding a subscriber base of about 650,000 people, describing the future of the firm as bright.